The first full-length spot in a campaign that comprises a staggering 40 pieces of unique creative content, introduces us to the various guests who occupy the mysterious hotel at the centre of the story. The spot opens with the arrival of Lucia and Hotdog - a Bonnie and Clyde-esque couple with a penchant for passion and cash - and one by one shows us the hotel's various bizarre and intriguing residents: tap-dancing concierge Bubba, mute Samurai Keiji, celebrity wannabe Cherry, washed-up gameshow host Bruce Leghorn, international footballer and gay-icon Plato and former mercenary Lieutenant Kovac.